Shopping Centres and Malls
Large-format LED walls in atriums, at escalators or at key junctions serve as advertising space, for wayfinding and as an event stage all at once. This opens up additional marketing opportunities.
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Areas of application: Where LED walls play to their strengths
Shop Windows
To keep content clearly visible even in direct sunlight, particularly high brightness is required behind glass. Shop window LED walls turn your store into a stage, even after closing time.
Reception Areas and Foyers
An LED wall at the entrance of companies, hotels or showrooms makes a strong first impression. It is ideal for brand films, welcome messages or live information.
High-Traffic Locations
Whether railway stations, airports, trade fairs or event venues: at these locations, you reach thousands of people every day with dynamic, time-controlled content in an impressive large-format display.
Features: What to look out for when making your choice
In our guide section on the ‘LED wall’ category page, we explain the key features of an LED wall in detail. For use in digital signage, the following specifications in particular should be taken into account:
- To ensure that no individual pixels are visible to the viewer, the pixel pitch should be less than 2 mm at close viewing distances, for example in reception areas. For greater viewing distances, such as outdoors or in shopping centres, larger pixel pitches may also be selected.
- In terms of brightness, a value between 600 and 1,500 cd/m² is recommended for indoor use, whilst around 2,500 cd/m² or more is advisable for sunny shop windows.
- A distinction must also be made between indoor models for sheltered spaces and outdoor variants. The latter are protected against dust, water and temperature fluctuations thanks to their IP rating.
- Finally, professional content management via media players and digital signage software enables time-scheduled playback, centralised updating and cross-location control of content.
An LED wall consists of modular LED cabinets and forms a uniform surface. A videowall, on the other hand, is made up of several displays, between which narrow bezels remain visible.
This depends on the shortest distance from which your audience views the wall. The closer the viewers are, the smaller the pixel pitch should be. The rule of thumb for the minimum viewing distance is: pixel pitch (in mm) x 2 = minimum viewing distance in metres. Example: pixel pitch 1.27 mm x 2 = 2.54 m distance.
Yes, choose a model with high brightness so that the content remains clearly visible despite sunlight and reflections from the glass.
Using a controller or media player – often in conjunction with digital signage software – you can schedule content to play at specific times and manage it remotely.
