Displays

Professional displays increase sales success at the Point of Sale and optimise interactive collaboration in companies. Below we present possible areas of application and their advantages. Our visunext experts will be happy to advise you if you would like to realise your individual planning.

The image resolution is decisive for the quality of the display. The choice of the right resolution always depends on the format and display size. The 16:9 format is the standard and is used for all display sizes from 10 inches to 100 inches and more. Today, 4K resolution (3480 x 2160 pixels) is the standard for professional displays in order to show details in tables or presentations in razor-sharp detail, even at close range. Full HD (1920 x 1080 pixels), on the other hand, is mainly used in small displays or for videowalls. Special resolutions are often required for special applications: a 5K resolution in 21:9 format (5120 x 2160 pixels), for example, provides the necessary space for Microsoft Teams Front Row. An 8K resolution is also used in some applications, while stretched resolutions are used for narrow stretch displays, for example for shelves.

The contrast ratio indicates the ratio between the darkest and lightest points of an image. A high contrast ensures vivid and sharp images. Most displays have a contrast ratio in the four-digit range. Common values are 3,000:1 and 5,000:1, for example.

Brightness, also known as luminance, is measured in nits or cd/m². It determines how well the content on the display can be seen even in strong ambient light. While televisions often only offer up to 250 nits, professional indoor solutions offer 350 to 700 nits to ensure clear legibility in offices or lobbies. High-brightness displays with 1,500 to 3,500 nits are required in bright daylight, in shop windows or outdoors in order to be able to show legible content even in direct sunlight. High brightness also improves the colour depth and brilliance of HDR content. Intelligent sensors automatically adjust the brightness to the ambient light.

Screen diagonal in inches	Screen diagonal in centimetres
approx. 350-450 cd/m²	Rooms with controllable lighting conditions
from 500 cd/m²	Normal ambient light conditions indoors
from 700 cd/m²	Strong ambient light, but no direct sunlight
from 1,500 cd/m²	Environments with direct sunlight

The variety of connections is one of the most important features that sets professional displays apart from consumer devices. A wide range of connections not only enables the connection of various playback devices, but also integration into company networks and the remote management of large display fleets. The most important interfaces and their functions are explained below.