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Innovative digital signage solutions

Discover the new dimension of communication

Attracting attention in an increasingly crowded media landscape is a challenge for many businesses. With modern digital signage solutions, you can effectively communicate your message and capture the attention of your audience. Digital signage refers to visual communication in which digital content such as text, images, videos or animations are displayed on electronic screens such as LED walls, video walls or projectors to convey information or advertise.

Content

Places of use for digital signage

Digital signage is revolutionising the way companies and organisations communicate with their target audience. But where exactly can this innovative technology be used?

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Digital signage in the company

In the lobby: the welcome board

In the lobby of a company, digital signage serves as a modern welcome board that greets visitors and informs them about current developments, events and news.

Digital signage in the company

In the offices: guidance systems and information terminals

Digital signage can be used to create interactive wayfinding systems and info terminals that enable your staff and visitors to find information and orientation on their own.

Digital signage at the point of sale

In the shop: digital signage at the point-of-sale

Digital signage at the point of sale helps to draw customers' attention to special products, spotlight special promotions and thus enhance the overall shopping experience.

Digital signage at the point of sale

In the restaurant: digital food boards

The days of handwritten or printed menu boards in restaurants and canteens are numbered. Digital signage makes it easy to update menus, enhancing your guests' experience.

Digital signage outdoors

In the pedestrian zone: out-of-home advertising

Digital signage is proving to be a potential tool for out-of-home advertising by giving advertisers the opportunity to generate vibrant and eye-catching content that attracts the attention of pedestrians.

Digital signage outdoors

At the roadside: Large format advertising

The use of digital signage brings considerable advantages for large-format advertising. Imposing LED and video walls captivate the viewer and conveyconvincing advertising messages.

Digital signage in educational institutions

At school: Digital notice board

In the school context, digital signage is often used as a digital notice board. Relevant information such as timetable changes, upcoming events or important announcements are shown in real time on displays distributed throughout the school.

Digital signage in educational institutions

In the refectory: information and food board

In the modern canteen, digital signage is an important tool for conveying information. Digital menus show the current menu including information on ingredients, nutritional values or allergens. They can also be updated in real time to indicate sold-out dishes or highlight special offers.

"The key to a successful digital signage installation lies in the careful combination of the right hardware and software components - from display devices and mounts to content management systems. To implement your projects effectively, our experts are at your disposal. "

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Important hardware components for digital signage

Imagine impressive images on an LED wall, a display, a projector or even a futuristic holo display. A powerful digital signage player centrally controls various displays and ensures that your content is displayed smoothly and in the highest quality. Stable mounts ensure that your display devices are securely mounted - making your digital advertising a breeze. Immerse yourself in the world of digital signage and be inspired!

The different display media for digital signage

The selection of the right hardware for digital signage use depends strongly on the respective application. Find out which hardware is right for you.

LED walls

Displays

Projector

For whom are LED walls suitable?

LED walls are characterised by their modular design. They consist of individual modules that can be flexibly connected to each other. In this way, formats beyond the classic 16:9 and installations around corners, for example, can also be realised. This makes any size with maximum brightness possible. LED walls are also very robust and therefore suitable for outdoor use.

LED walls are known for their impressive size, which is achieved by assembling a variable number of panels. They offer high resolution, depending on the panel type and size, and are ideal for outdoor applications with their high brightness and almost 180 degree viewing angle. LED walls have a very long service life and can be used for up to 100,000 hours when switched on.

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An LED wall is the right choice if you..

...would like to configure the size flexibly

... want a brilliant image display

...prefer a frameless design

...focus on durability and high quality

For whom are displays suitable?

Displays can be used within the framework of digital signage applications both individually and connected as a video wall. In addition to the classic display of advertising messages, individual displays can also be used for interactive applications.

Displays come in a variety of sizes between 32 and 110 inches and with resolutions from HD to 4K. Their brightness varies depending on the model, as does the viewing angle, which is usually between 160 and 180 degrees. For displays, the haze level should also be taken into account. The higher the haze level, the more matt the display is. This ensures better readability in bright environments. Displays have a medium to high service life, are often interactive and can be used for outdoor applications, whereby special models are required.

To the displays

Displays are the right choice when you..

... want to include interactive functions

... want a simple installation.

... want to do without external signage players by using a system on chip.

Who are projectors suitable for?

Projectors, on the other hand, depend on distance and screen size. They offer resolutions from HD to 4K. To be used in bright environments or outdoors, special installation projectors are required that have a powerful lamp. The viewing angle is limited by the projection surface.

Projectors can be used in conjunction with interactive whiteboards if required. In combination with appropriate outdoor enclosures, projector can also be used outdoors. Outdoor use is only recommended in the late evening and at night to enable bright and high-contrast projection.

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Projectors are the right choice if you...

... want to map uneven surfaces (such as domes or objects).

... are looking for a relatively inexpensive solution to get started.

... have to set up and dismantle the installation regularly.

For whom are Holo Displays suitable

Holo displays are pioneering the presentation of 3D animations that seem to float in space. Without additional AR or VR technology, they are ideal for retail, trade fairs and point of sale.

They attract attention, provide information and beautify the environment. The flexibility of holo displays opens up numerous design possibilities: Different numbers and arrangements of rotors allow for individual holograms. The possibilities range from single impressive holograms to extensive hologram walls. Holo Displays bring your content to life and offer you the future of visual presentation.

Holo Displays are the right choice when you...

... want to create 3D animations.

... are looking for an eye-catcher for your POS or POI.

A comparison of the display media for digital signage

LED Wall

Displays

Projector

Holo Displays

Size

Very flexible and variable, depending on the number of modules

individual displays between 32 and 110 inches, as a video wall much larger possible

Size depends on distance and screen size depending on model, HD to 4K

Size depends on the number of rotors

Resolution

From Full HD to 8K everything possible depending on module type and size

HD, Full HD, 4K

Depending on model, HD to 4K

Brightness

High, ideal for outdoor use

Moderate to high, depending on model

Moderate, less suitable for bright environments

Viewing angle

Nearly 180 degrees

160 to 180 degrees

Limited by projection surface

Useful life

Runtime release up to 24/7, long service life (50,000 to 100,000 hours)

Run-time release usually 16/7 or 24/7, medium to long service life (30,000 to 60,000 hours)

Run-time release usually 8/7, medium service life (up to 20,000 hours)

Formats

Flexible formats possible due to modular design

Flexible, but usually 16:9 format

various formats possible through mapping Formats possible, also concave and convex

3D animations

Interactivity

No interactivity

Interactivity possible with individual displays

Only in combination with interactive modules or whiteboards

no interactivity

Outdoor use

Limited outdoor use, special models necessary

Limited outdoor use, special models required

Only suitable for outdoor use with special enclosures

not suitable for outdoor use

The right players and media players for digital signage

Different solutions, from simple USB stick solutions to integrated system-on-chip designs and dedicated external signage players, each offer different benefits and application possibilities. Choosing the right hardware for your digital signage project therefore requires a close look at your individual needs in terms of performance, cost, installation and management.

USB stick

This is a least expensive but least powerful solution. The content is usually created on a computer and then copied to a USB stick that is inserted into the screen. The screen then plays the content directly from the USB stick. This method is very simple and inexpensive, but does not offer network connectivity or centralised management features and is therefore most suitable for digital signage on individual displays in one location.

System on Chip (SoC)

System on Chip is an integrated solution where the digital signage player is integrated directly into the screen. The main advantage of this method is that no external hardware is required, resulting in easier installation and a tidy appearance. Additionally, you can use the SoC with signage software such as MagicInfo, SuperSign or Teos to centrally manage multiple displays and create content. However, the performance of an SoC cannot usually match that of a dedicated external player, which means that this solution is good for simple applications but may not be the best choice for more complex digital signage projects.

Signage Player

Signage players are specially developed external devices that can be connected to one or more screens. Thanks to their network connection, they enable centralised content management and updating. They are known for their performance and reliability and offer a wide range of features, including support for interactive content and video walls. Although more expensive than other options and requiring more complex installation and configuration, they offer a high degree of flexibility and control over the digital display system.

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WLAN vs. cable - connectivity

The type of transmission plays a crucial role in the implementation of digital signage solutions and often depends on the specific requirements and constraints of the project. Both wired and wireless transmissions have their respective advantages, which should be carefully weighed against each other.

	Wireless transmission	Wired transmission
Reliability	Medium: susceptible to failures and interference	High: little susceptibility to interference and failures
Speed	Medium: data transfer rates depend on WLAN quality	High: high data transfer rates
Security	Medium: susceptible to external interference	High: secure against external interference
Flexibility	High: easy to install and adapt	Low: Cable routing can be difficult and costly
Scalability	High: Easy to add or change receivers	Low: Adding or relocating receivers can be costly
Aesthetics	High: clean appearance without cables	Low: Cables may interfere with appearance

Indoor bracket systems - bracket vs. housing

The right choice of a mount is crucial for the successful implementation of digital signage. Different use cases require different types of mounts.

Discover display mounts View LED Wall Mounts

Should the bracket be tiltable, swivelling or rigid?

Tilt and swivel mounts offer maximum flexibility in positioning the display. They are particularly suitable for environments where the orientation of the screen needs to be flexibly adjusted. Rigid mounts are suitable for environments where the screen is fixed in position and a constant line of sight must be maintained.

Should the bracket be placed on the wall or on the ceiling?

The placement of the mount depends on the space available and the specific application. Wall mounts are the most common solution, while ceiling mounts are often used in shop windows, airports or showrooms where wall space is lacking or line of sight from the floor must be maintained.

Which VESA is required?

The VESA (Video Electronics Standards Association) standard specifies the dimensions of the mounting points on the back of the screen. The VESA dimensions vary depending on the size and model of the screen. Therefore, you must ensure that the mount you choose is compatible with the VESA standard of the display.

What is the load capacity of the bracket?

The bracket must be able to safely support the weight of the display. The load capacity of the bracket should always be higher than the weight of the display.

In which orientation should the display be placed?

Depending on what content is to be shown, the display can be placed in landscape, portrait or multi-format. The mount must be selected accordingly.

How many displays are to be mounted?

Single mounts are ideal when only one screen is mounted. For installations where several screens are arranged next to or above each other (e.g. video walls), multiple mounts are suitable.

Special features of outdoor mounting systems

For outdoor use of digital signage, additional aspects need to be considered to ensure the longevity and performance of the system in the open air.

Weather resistance

When used outdoors, the weather is a crucial factor. The digital signage system must be designed to withstand extreme weather conditions. This means it must be waterproof, dustproof and able to withstand both high and low temperatures. Protection from direct sunlight is also important to avoid overheating and to ensure the readability of the display

Outdoor enclosures and kiosk systems

Special outdoor enclosures can be used to modify standard displays for outdoor use. These enclosures provide the necessary protection from weather and vandalism to keep the inside of the display safe and functional. Another option for outdoor use is kiosk systems. They are often more robust and offer additional features such as interactivity.

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Digital signage at the point of sale

The point of sale is the place where customers make purchasing decisions. Digital signage at the point of sale increases attention, provides up-to-date information, enables interactive experiences, strengthens the brand image and saves costs. Find out how you can use digital signage specifically at the point of sale!

What you should look out for at the point of sale

Simplicity for the end customer

Get to the heart of your message and utilise the digital possibilities! Design intuitive user interfaces with clear calls to action and use moving images that stay in the memory longer and attract more attention.

Permanent term

Use reliable hardware that enables round-the-clock operation. This includes, for example, displays with a 24/7 runtime release. The content management systems of the various manufacturers also offer functions to detect potential problems at an early stage and thus minimise downtimes.

Permanent legibility

Choose displays with high viewing angles and haze levels so that the display can be read from all positions. Adjust the brightness to different environments to create a balance between visual impact and visual comfort.

Time-controlled content

With the right signage software, you can freely design your content or use templates. You can then create playlists and transfer them to individual or all displays in your shop on a time-controlled basis. You can make dynamic adjustments to always show the desired content on your displays.

These products are suitable for use at the POS

Displays with appropriate brightness for points of sale

Many display manufacturers offer displays optimised for use in digital signage at the point of sale. These displays are characterised by high runtime approvals that enable round-the-clock operation. They also often have a high brightness (>500 nits), which is sufficient for operation outdoors or in direct sunlight indoors. A high haze level (from 20%) ensures that there are no annoying reflections on the display. Mounting in portrait mode is also often possible.

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Displays with special sizes that are customised to the point of sale

Some display manufacturers also produce displays in special formats other than the typical 16:9. These displays are produced in 32:9 format, for example, and either offer inch sizes and resolutions that replace two 16:9 displays hanging next to each other or are particularly small and can be placed above product shelves as information displays.

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Sales or information terminals

Sales and information terminals are an alternative to conventional displays. Usually installed in portrait format in a column, they can be set up in various locations in a stable, weatherproof and vandal-proof manner. Information terminals are used, for example, in railway station concourses as advertising space or signposting systems. Kiosk systems are a special form of this. These are characterised by the fact that they are equipped with a touch screen and can be used interactively, for example for self-check-out in shops.

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Additional extensions

Kiosk systems and info terminals can often be flexibly expanded with additional modules. For example, barcode scanners and card readers can be integrated for self-checkout or RFID readers and fingerprint scanners for the authentication of people who require access to a device or building.

A comparison of the most important digital signage software solutions

The right digital signage software brings your display system to life. It allows you to manage your displays, receive error reports to reduce downtime and create engaging content for advertising, information or entertainment. Digital signage software allows you to create multi-layered presentations that combine images, videos, static scrolling text and slideshows. You can embed live content such as news tickers, weather updates, the current time or RSS feeds to give your displays a dynamic and up-to-date feel.

What digital signage software solutions are available

With software such as MagicINFO from Samsung, SuperSign from LG, TEOS from Sony or Connect Signage, you can create customised content, communicate your messages effectively and make the most of your digital signage system. You can control the distribution of content centrally to hundreds of decentralised displays.

Samsung MagicInfo

Samsung's MagicINFO is a comprehensive digital signage solution that provides an integrated ecosystem for efficient screen content management and control.

The MagicINFO Server enables centralised control and distribution of content, while the MagicINFO Player provides a diverse viewing experience. MagicINFO Author enables the creation of interactive content with a user-friendly drag-and-drop function. The platform also enables real-time data integration via MagicINFO DataLink for dynamic content updates. In doing so, MagicINFO places special emphasis on data security and offers multi-layered protection measures. In addition, MagicINFO is characterised by a high level of compatibility with various hardware and software platforms, which enables seamless integration and flexibility in different business environments.

LG SuperSign

LG SuperSign is a comprehensive and robust software solution designed to manage digital signage.

It offers several tools, including SuperSign Editor for easy content creation and SuperSign Control for managing up to 100 displays. In addition, the SuperSign Control+ software allows control of up to 250 devices. SuperSign Media Editor is another useful tool for editing images and videos. It also supports remote maintenance and control through SuperSign CMS, which improves the efficiency of display management. A mobile application is also available for convenient control. The SuperSign solution is compatible with various LG displays, providing a seamless viewing experience.

Sony Teos

TEOS is a comprehensive workplace management solution developed by Sony to create an optimised, productive and engaging work environment.

It offers a range of products and services, including TEOS Manage, a central platform for managing all connected devices and content in an organisation. With TEOS Connect, users can share their presentations wirelessly on large screens, while TEOS Book effectively manages meeting rooms and resources. TEOS Reception provides innovative and personalised visitor registration, and TEOS Mobile allows staff to conveniently control room reservations and other services from their smartphones. Sony's TEOS solutions are not only designed to improve operational efficiency, but also contribute to improved environmental sustainability.

Connect Signage

Connect Signage is a cloud-based digital signage system that provides an intuitive and user-friendly platform for managing and distributing content on digital signage displays.

It allows centralised control of all screens and content from any location. It offers a variety of templates and tools to create engaging content, from images and videos to social media feeds and weather information. Connect Signage also supports interactive content that can be triggered by touch, gestures or sensors. Connect Signage is device-independent and runs on a wide range of hardware solutions. It is also scalable and can be used in companies of any size, from small shops to large branch networks.

	Samsung MagicInfo	LG SuperSign	Sony Teos	Connect Signage
Central Control	MagicINFO Server enables central control	SuperSign Control manages up to 100 displays, SuperSign Control+ manages up to 250 displays	TEOS Manage provides central control of all connected devices	Yes, provides central control of all screens
Content creation	Yes, drag-and-drop content creation with MagicINFO Author	SuperSign Editor and SuperSign Media Editor for content creation	-	Offers a variety of templates and tools
Interactive content	Yes	-	-	Yes
Real-time data integration	Yes, through MagicINFO DataLink	-	-	-
Security	Provides multi-layered protection with ISO certification	-	-	-
Compatibility	Compatible with various Samsung displays	Compatible with various LG displays	Compatible with various Sony displays	High compatibility with various displays
Workplace management	-	-	Yes, optimised, productive and appealing work environment	-

Best practices for digital signage projects

Digital signage is a stunning way to attract attention and present messages in an impressive way. But realising it can be a challenge. Here you can learn how to successfully realise your digital signage project.

Eye-catching video wall installations

As a rule, displays with a runtime release of 16 hours (or better 24 hours) a day should be used for video walls. LED walls are a higher-quality alternative . A simple single or multiple mount is sufficient for entry-level installations. However, there are also mounts that allow individual displays to be removed and maintained. Depending on individual requirements for content creation and management functions, simple or professional Sigange software solutions may be considered.

Equipment options for video walls

	Good ★★★	Better ★★★★	Best ★★★★★
Display medium	Video wall displays with 16/7 runtime and at least Full-HD resolution	Video wall displays with 24/7 runtime, at least Full-HD resolution and high brightness	LED wall with 24/7 runtime and 4K resolution
Mounts	rigid wall mounts	Wall mounts with maintenance function	Wall mounts with maintenance function
Signage player	System on Chip or simple signage player for basic content	Signage player with advanced functions, e.g. for content from the cloud	Professional player with extensive customisation options and support for complex content
Signage software	Signage software for image and video creation	Signage software for image and video creation	professional signage software for decentralised management, control and content creation

Central control and monitoring / content management via the cloud

Central control and monitoring of content management via the cloud is a key element for efficient digital signage solutions. It enables the simultaneous updating, monitoring and management of multiple digital signage displays from a central location. When choosing the right solution, several factors need to be considered: Content creation, device management, cloud storage, integration and compatibility, scalability and flexibility, and the hardware required. The various software offerings differ in functionality and price, so it is important to find the solution that best suits your specific needs.

Important criteria for central control

	Good ★★★	Better ★★★★	Best ★★★★★
Content creation	Simple template-based design options that allow for basic formatting and stylisation.	Advanced design and editing features, including the ability to create and save custom templates. Integration of stock images and videos.	Extensive design and editing features with integrated graphic design tool, access to extensive media databases and the ability to create custom interactive elements.
Device management	Basic device monitoring, including status indicators and the ability to remotely reboot devices.	Enhanced device management, including detailed device status information, the ability to remotely update and control devices, and easy grouping and tagging options for devices.	Full device management, including real-time monitoring and notifications, comprehensive remote device control and updating, advanced device tagging and grouping, and detailed device performance analytics
Integration & Compatibility	Basic compatibility with common file formats and devices.	Advanced compatibility, including support for a wide range of file formats and device types, as well as basic API integrations.	Extensive compatibility and integration, including support for nearly all file formats and device types, seamless API integrations, and the ability to create custom integrations
Necessary hardware	Basic hardware, such as a USB stick that connects to the display and allows content to be played.	High-performance media player or SoC that enables playback of high-resolution content and the use of advanced software features.	State-of-the-art hardware, including high-performance media players that support playback of 4K and 8K content, powerful PCs for content creation, and robust network hardware for device management.

Display Portrait Installation

Portrait installations open up new possibilities to address customers in an extraordinary way. With the growing success of video platforms, the portrait format is becoming increasingly popular. In order to use this format in a targeted manner, a few points need to be considered. In addition to classic signage displays, which can often be used in portrait format, some manufacturers also offer double-sided displays. These can transport the advertising message in a shop simultaneously to the outside on the street and to the inside in the shop. Special mounts are also offered for these displays. LED walls can also be configured in portrait format due to their modular design.

Equipment options for Display Portrait installation

	Good ★★★	Better ★★★★	Best ★★★★★
Display medium	Displays with 24/7 runtime, portrait mode, at least full HD resolution and high brightness	double-sided display with portrait function	LED wall configuration in portrait mode
Mounting	simple ceiling mount for portrait installation	Ceiling mount for double-sided display	LED wall mount
Signage Player	USB stick for simple content	System on Chip for interactive content	External player for sophisticated
Signage Software	Simple software with basic functions	Software with advanced functions (RSS, weather, social media integration)	Complex software with extensive functions and analysis tools

Showcase projection

Shop window projections are a powerful marketing tool, whether you use a simple projector or a spectacular LED wall or holo display. Special signage or installation projectors are a good introduction to window projection. Alternatively, digital signage displays can also be used. A special eye-catcher are 3D animations that can be created with holo displays . However, you can achieve the most impressive installations with an LED wall configured specifically for your requirements.

Equipment options for display window projection

	Good ★★★	Better ★★★★	Best ★★★★★
Content creation	Signage or installation projector	Professional display or holo display	LED wall as digital shop window
Device management	Simple ceiling mount for projector	Wall mount for display	Specialised mount for LED wall
Integration & compatibility	USB stick with pre-installed content	System-on-chip (SoC) player with cloud access	External player with advanced customisation options
Necessary hardware	Simple software with standard display options	Software with more customisation options and interactivity	High-performance software with fully customisable display options and real-time data integration

Interactive Digital Signage (Higher Engagement)

Interactive digital signage increases engagement and turns passive viewers into active users. Carefully designed solutions can provide users with smooth and intuitive access to information. As a rule, touch displays with a high runtime are best suited for interactive digital signage. For this, the mount should be ergonomic and adapted to the interaction possibilities. It is also crucial to choose the right digital signage player and software, which should offer a wide range of interaction forms and customisation options to create an engaging and interactive experience.

Equipment options for interactive digital signage

	Good ★★★	Better ★★★★	Best ★★★★★
Content creation	Touch display with 16/7 runtime	Touch display with 16/7 runtime	Touch display with 24/7 runtime
Device management	Rigid wall mount	Protective housing	Ergonomic wall or floor mount
Integration & Compatibility	USB stick with pre-installed interactive content	System-on-chip (SoC) player with cloud access	External player with extended interaction possibilities
Necessary hardware	Software Simple software with preset interaction forms	More complex software with more customisation options	High-performance software with fully customisable display options and real-time data integration

Future trends in digital signage

With the development of new technologies and applications , the world of digital signage is constantly changing. By using the latest technologies, the customer experience can be improved and companies can achieve their goals more successfully.

Visitor Tracking / Retail Analytics

Visitor tracking and retail analytics in the digital signage environment deal with the collection and analysis of data to optimise the customer experience. Modern tools can be used, for example, to analyse which areas of a shop are visited most frequently, which displays attract the most attention or at which times most customers are in the shop. These valuable insights can then be used to make advertising and product placements more targeted and effective.

RFID and sensor technology

The use of RFID technology and sensors in digital signage offers interesting possibilities for personalised and interactive customer experiences. By combining RFID tags in products and digital signage, displays can show targeted information or advertising when a customer picks up a particular product from the shelf. Sensors can also detect movements, touches or even the direction of the customer's gaze, creating interactive experiences.

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